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Franchising

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The reason for purchasing a franchise versus starting out on your own is simple:

Franchised businesses are more successful.

In Michael Gerber’s book E-Myth, he reports that 80% of all start-up businesses fail. In contrast, according to a study by the US Commercial Service, 90% of franchised businesses are still in operation after five year.

Let’s be clear starting a business is a risk, however you can minimise that risk and give yourself a better chance for success by choosing to invest in a franchise system versus starting out on your own.

If you are exploring a business opportunity for the first time or you are an experienced business owner the benefits of a franchise system are hard to dispute:

A quality franchise business provides:

  • A proven methodology for success.
  • An experienced management team.
  • Complete initial and on-going training and support.
  • Start-up support.
  • Supplier/ buying power partnerships.
  • Experience, you benefit from their mistakes.
  • Substantial investment in brand development.
  • A network of likeminded business owners that you can learn from.
  • Co-ordinated marketing assistance.

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